面对中国加入WTO带来新的机遇和挑战,国际间商务、科技、外交等方面交往的日益增多,对人们的英语水平提出了更高的要求,跨文化交际知识的掌握和运用显得更加重要,了解不同民族文化之间的差异,掌握文化背景知识,是正确使用语言进行交流的前提。 In the face of China’s accession to the WTO, which brings about new opportunities and challenges, the ever increasing number of international contacts in business, science and technology and diplomacy has raised the demand for people’s English proficiency. The grasping and applying of cross-cultural communication knowledge is even more important Understanding the differences between different ethnic cultures and mastering the cultural background is the prerequisite for proper use of the language for communication.