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阅读奥林匹克运动学、符号学经典著作,采用文献、逻辑、演绎等研究方法,对历届(1924~2018年)冬季奥运会会徽资料进行整理研究,借鉴符号学原理与中国传统文化中的“神、意、形、蕴”4个维度进行分类、结合与探讨,结果表明:冬季奥运会的精神传递、历史记录、图形结构、设计理念都可以从会徽的体育符号文化中寻找答案,并且通过此种符号的方式进行记录与传播。以期通过本文的撰写重新构思体育符号文化在冬季奥运会会徽中的应用,为体育符号学学术探讨提供参考。
Read the Olympic sports and semiotics classic books, using the literature, logic, deduction and other research methods, organize the historical data of the Olympic Winter Games from 1924 to 2018, and learn from the semiotic principle and traditional Chinese culture “God, The results show that the spirit transfer, historical record, graphic structure and design concept of the Olympic Winter Games can find the answers from the sports symbolic culture of the emblem, and through the classification, combination and discussion of the four dimensions of ”meaning, form, Symbol way to record and disseminate. With the purpose of rewriting the application of sports symbol culture in the emblem of winter games through the writing of this article, this paper provides a reference for the academic discussion of sports semiology.