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网球是一项优美而激烈的体育运动,被称为仅次于足球的世界“第二大球类运动”。网球四大满贯赛事(澳大利亚网球公开赛、法国网球公开赛、温布尔登网球公开赛和美国网球公开赛)是每年备受全世界瞩目的体育盛宴,而夺人眼球的,不仅是星光熠熠的球星,还有他们背后“无形”抑或是“有形”的商业产业链。近几年中国选手在球场上表现惊艳,中国网球迅猛发展。本文通过对网球赛事周边和运动员场下的深入挖掘,进一步研究网球在世界各地、各个领域的商业化发展趋势。
Tennis is a beautiful and intense sport, known after the world of football “second largest ball sports ”. Tennis Four Grand Slam tournaments (Australian Open, French Open, Wimbledon and US Open) are eye-catching, not just star-studded, sports events each year attracting worldwide attention Of the stars, but also behind them “intangible ” or “tangible ” commercial chain. In recent years, Chinese athletes have performed well on the court, and the tennis in China has been developing rapidly. This article further explores the commercialization trend of tennis in all parts of the world and in various fields by digging deeply around tennis events and athletes.