党的十四届三中全会《决定》明确提出现代企业制度是建立社会主义市场经济体制的基础,企业的营销工作被推上了至为重要的地位,无论在观念上还是实践中,必须将营销工作作为企业走向市场的出发点,并作为经济活动的目标贯穿于整个过程之中。我厂同其他国有大中型企业一样,从计划经济逐步地、全面地走向了市场经济,传统的“产、供、销”经营模式在市场经济面前越来越暴露出它的弱点。尤其作为钢铁企业,从1993年下半年开始,钢材炙手可热的销售 The “Decision” of the Third Plenary Session of the 14th CPC Central Committee clearly stated that the modern enterprise system is the basis for establishing a socialist market economic system. The marketing work of enterprises has been pushed to an important position. Both in concept and in practice, it must be implemented. Marketing work as a starting point for companies to go to the market and as a goal of economic activities throughout the entire process. Like other large and medium-sized state-owned enterprises, our factory has gradually and comprehensively approached the market economy from the planned economy. The traditional “production, supply, and sales” business model has exposed its weaknesses more and more in front of the market economy. In particular, as an iron and steel company, hot steel sales began in the second half of 1993.