在移动互联网背景下,由于传播的模式、主体、渠道等方面都发生巨大变化,使得传统大众媒体的中心地位受到很大冲击,电视的话语权受到极大挑战。因此,电视媒体如何应对挑战,保持自身的强大话语权和影响力就成了一个重要课题。本文以温州广播电视总台为例,探索电视媒体怎样顺 In the context of mobile Internet, great changes have taken place in the modes, main bodies, channels and so on of communication, making the central position of traditional mass media suffer a great impact, and the voice of television has been greatly challenged. Therefore, how to deal with the challenges of the television media and maintain its own strong voice and influence has become an important issue. In this paper, Wenzhou radio and television station as an example, to explore how the television media Shun