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东莞有着“世界工厂”的美称,曾经有着千千万万为他人做嫁衣的代工企业,在倒闭潮中迷失了自己。转型升级开发自主品牌让他们找到了新的生机。东莞曾有着千千万万为他人做嫁衣的代工企业,转型升级开发自主品牌让他们摆脱被动找到了新的生机。就在广东东莞厚街镇,有一家港资皮具企业,之前专为世界顶级奢侈品生产手袋,目前成功收购一个意大利品牌,由单纯的代工转为代工与打品牌两条腿走路,并计划在加博会上打开内销市场。
Dongguan has the reputation of “world factory ”, once there are tens of thousands of foundries doing wedding dress for others, lost themselves in the tide of bankruptcy. Transformation and upgrading their own brands so that they find a new life. Dongguan has had hundreds of thousands of OEM apparel for others to do wedding dress, upgrade and develop their own brands so that they get rid of passive to find a new life. Houjie Town, Dongguan, Guangdong, a Hong Kong-owned leather goods business, previously designed for the world's top luxury handbags, the successful acquisition of an Italian brand, from pure foundry to foundry and playing brand walked on both legs and Plan to open the domestic market at Gaboca.