论文部分内容阅读
在新时期崛起的期刊群落中,有这么一本刊物.它在每期扉页的左上方,总用粗重的黑体提示读者:成功之日你最难忘怀的定是——涉世之初后来听说,新闻出版署期刊司的一位负责同志在一次会议上偶识这家刊物的副主编,便热情地握着他的手说:“你们的刊物起点很高,要把它办好.”这家刊物就是江西团省委主办的《涉世之初》.经过两年多的艰难跋涉,《涉世之初》成功了.广大读者认同了这一革命老区的文化新生代,且把这一填补国内空白的别致新刊物与《女友》、《辽宁青年》等名牌期刊相提并论.与众多报刊订数萎缩的大趋势相反,它的发行量在1993年竟以300%的速度猛增,1994年更追求卓越大冲刺.“成功之日/你最难忘怀的定是——涉世之初”,明快而隽永,深沉而自信地树立了期刊的公关形象,它是杂志占领市场的自我宣传口号,也标示了编辑们开掘期刊文化资源,设计期刊个性的选题思路,在取得成功,走向更大成功之际,何尝又不可以理解为编辑们聊以欣慰的喃喃自语.
In the emerging periodical community of the new era, there is one such publication, which is always bold in the upper left of the title page of each issue. Reminder: Your most memorable occasion on the day of success is - , A responsible comrade of the Periodicals Division of the Press and Publication Administration, who at a meeting even recognized the associate editor of this publication, said warmly in his hand and said: “Your publication has a very high starting point and should be properly handled.” The publication is the “beginning of the world” organized by the Communist Youth League of Jiangxi Province. After more than two years of arduous trek, “the beginning of the world was successful.” The majority of readers agreed with the cultural new generation of the old revolutionary base areas, The blank chic new publication is compared to the famous journals such as “Girlfriend” and “Liaoning Youth.” Contrary to the general trend of shrinking subscriptions of newspapers and periodicals, its circulation soared by 300% in 1993 and was even more sought after in 1994 “The Day of Success / Your Most Unforgettable Plan - At the Beginning of the World,” a clear and meaningful, deep and confident image of the public relations of a journal, a self-proclaimed slogan for the magazine’s occupation of the market, is also marked Editors digging periodicals and cultural resources Source, design journal personality selection of ideas, in the success, toward greater success, why not understand the editor chatted comfortably muttered.