论知名度,农业科学家袁隆平还不及三类歌星,而以其名字命名的“袁隆平”品牌,却成了国內品牌之最。日前,从国家国资局授权的湖南商标评估机构传出惊人的信息,“袁隆平”品牌价值1000亿人民币,成为我国迄今为止无形资产评估价值最大的一个项目。与此相反,名声不菲的山东秦池酒厂依靠做广告提高知名度,连续两年倾巨资在中央电视台打广告争“标 On the visibility, the agricultural scientist Yuan Longping is less than the three types of singers, and its name “Yuan Longping” brand, has become the most domestic brands. Recently, a surprise message came from the Hunan Trademark Evaluation Agency authorized by the State Administration of State-owned Assets Bureau that the brand value of “Yuan Longping” has reached 100 billion yuan, making it the largest intangible asset evaluation project in China to date. In contrast, the reputable Shandong Qinchi winery rely on advertising to increase visibility, for two consecutive years huge sums of money in the CCTV advertising fight "standard