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在数字媒体时代的电影艺术创作中,概念设计发挥着越来越重要的作用。数字虚拟技术的发展,甚至观影设备的更新和观众审美选择的趋势都决定了电影艺术形态的发展。面向大众的电影的商业属性,要求电影概念设计以“虚拟奇观”为根本理念,以技术和艺术相结合为基础进行不断的设计创新,为电影艺术的发展注入活力。本文从商业消费、电影美学,以及电影虚拟现实技术特征几个角度来分析数字媒体时代下的电影概念设计基本理念。
Conceptual design plays an increasingly important role in the creation of cinema art in the digital media age. The development of digital virtual technology, and even the trend of the update of viewing equipment and audience’s aesthetic choice, all decide the development of cinema art form. Commercial attributes of mass-oriented films require that the concept of film design be based on “virtual wonders ”, continuous design and innovation based on the combination of technology and art, and inject vitality into the development of film art. This article analyzes the basic concept of conceptual design of movie under the era of digital media from the aspects of commercial consumption, movie aesthetics and the characteristics of movie virtual reality technology.