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2002年以来更多开发商的注意力再次回到了建筑本身,比较明显的特征是:各种针对项目硬件的竞争似乎比任何时候都更为激烈,同样功能合理的户型、宜人的景观、豪华的会所、舒适的泳池……除了永恒的地段差异外,似乎产品品质本身在任何稍具规模与知名度的楼盘中都没有明显的差异了,而此现象在中高档楼盘中似乎还尤为典型。于是不少人断言,住宅项目“同质化”的时代来了。
More attention from developers since 2002 once again returned to the building itself, the more obvious characteristics are: a variety of competition for project hardware seems to be more intense than ever, the same functional and reasonable apartment layout, pleasant landscape, luxurious Clubs, comfortable swimming pool ... ... In addition to eternal lot differences, it seems that product quality itself in any slightly larger scale and popularity of the real estate there is no significant difference, and this phenomenon appears in the high-end real estate is also very typical. So many people assert that the era of residential project “homogeneity” has come.