广告代理制带来的生机 近年来,交通台的收听率排名在北京市的各电台中从未排进前三名,但它的广告数量却是全台最多的,价格也是居高不下,据说目前还有一大堆的广告主宁可多出30％的广告费来挤进交通台。笔者认为,这主要归因于两点,一是交通台抓住了广告主比较看中的“移动人群”:第二点则要归功于交通台从建台起就一直实行的广告代理制。从组建的第一年开始,交通台就将广告全权交给代理公司来代理。 The vitality of advertising agency In recent years, the traffic station’s listening rate ranking in Beijing has never been ranked among the top three radio stations, but its number of ads is the largest unit in Taiwan, the price is high, it is said There are still a lot of advertisers would rather pay 30% more ads to squeeze into the traffic station. I believe that this is mainly due to two points, one traffic station to seize the advertisers more fancy “mobile crowd”: The second point is thanks to the traffic station from the establishment of Taiwan has been implemented advertising agency system. From the first year of the establishment, Traffic Station will advertise the full authority to the agency.