一、项目背景在国内乳品企业纷纷进军海外上游奶源的同时,澳优乳业却做着全球生意,收购海外资源服务全球市场,旗下自有品牌Kabrita羊奶粉以中国、美国为主市场,覆盖和辐射北欧、俄罗斯、中东、东南亚等多个国家和地区,逐步发展成为全球经营的国际化乳品企业。澳优乳业在2013年全球发展战略目标中,明确提出以羊乳作为差异化战略产品做全球市场,在2014年销售额已稳居中国进口羊奶粉品牌第一的前提下,逐步开始 First, the project background In the domestic dairy companies have to enter the milk resources upstream at the same time, the Australian gifted Dairy is doing a global business, the acquisition of overseas resources to serve the global market, its own brand Kabrita Goat milk to China, the United States-based market, covering Radiation in northern Europe, Russia, the Middle East, Southeast Asia and other countries and regions, and gradually developed into a global business of international dairy enterprises. In the goal of global development in 2013, AUO has made it clear that using sheep milk as a differentiated strategic product will make a global market. In 2014, the sales volume has been steadily ranking as the number one brand of imported goat milk powder in China, and gradually started