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工程机械行业在2011年出口创下新高后,2012年以来继续保持较快增长,目前企业在出口方面更加主动,集中攻克东南亚、南美等区域市场,同时龙头企业还积极通过并购获取先进技术和市场渠道,进入欧洲等发达地区市场。然而,2012年2季度以来,工程机械企业普遍开始调整信用销售政策,注重回笼资金,这导致进一步削弱工程机械行业需求,行业经营风险开始逐步释放,向理性回归。
Construction machinery industry in 2011 after a record high in exports, the continued rapid growth since 2012, the current export enterprises more active, focused on capturing markets in Southeast Asia, South America and other regions, while leading enterprises are also actively through acquisitions and access to advanced technology and market channels , Enter Europe and other developed markets. However, since the second quarter of 2012, construction machinery enterprises generally began to adjust their credit sales policies and pay attention to the return of funds. This led to the further weakening of the demand for construction machinery industry and the gradual release of operational risk from the industry to the rational return.