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山东省鱼台县的孔府宴酒实业股份有限公司生产的孔府宴酒享誉海内外,在国际布鲁塞尔博览会上连中三元,赢得“国际金奖”。这在很大程度上归功于他们有效地发挥了公关和广告的作用。他们的作法是: 一、把公关广告和商品广告结合起来,把推广企业形象与推销产品结合起来。比如《邓小平文选》第三卷出版发行以来,社会上引起强烈反响。该厂抓住有利时机于今年上半年与《大众日报》社联合举办《邓小平文选》第三卷有奖知识竞赛,定
The Confucius feast wine produced by Confucius Feast Wine Co., Ltd. of Yutai County, Shandong Province, is well known both at home and abroad. It even won the “international gold medal” at the International Brussels Expo. This is due in large part to their effective use of public relations and advertising. Their methods are as follows: 1. Combine PR advertising with product advertisements to combine promotion of corporate image with promotion of products. For example, since the publication of the third volume of the “Selected Works of Deng Xiaoping”, there has been a strong response from society. The factory took advantage of the opportunity to jointly organize the knowledge competition in the third volume of the “Deng Xiaoping’s Selected Works” with the “Popular Daily” agency in the first half of this year.