“经济全球化已成为不可逆转的历史潮流”。入世以后,中国经济正在以更快的速度、更广的范围融入到世界经济中去。中国企业在接受各种严峻挑战的同时,也获得前所未遇的发展机遇。经济全球化对中国企业管理提出了许多新问题和新要求。过去,习以为常以国内市场为经营空间的中国企业,现在要面临中国市场国际化、国际市场中国化的双重挑战。无论是走出国门还是在国内经 “Economic globalization has become an irreversible historical trend.” After China's accession to the WTO, the Chinese economy is being integrated into the world economy at an even faster pace and with a broader scope. Chinese enterprises, while accepting various harsh challenges, have also enjoyed unprecedented opportunities for development. Economic globalization has raised many new problems and new requirements for Chinese business management. In the past, Chinese enterprises accustomed to using the domestic market as their operating space are now faced with the dual challenges of internationalization of the Chinese market and localization of the international market. Whether it is going abroad or in China