电子政务的兴起与发展,改变了公众与政府的传统交流模式。文章从传播学5W模式出发,从传播者、信息、媒介、受众、效果五个方面浅析了中国电子政务在信息传播过程中的现状,提出了政府通过电子政务打造亲民好形象的路径,并对大数据时代下,政务新媒体的运营做了分析。 The rise and development of e-government has changed the traditional mode of communication between the public and the government. Based on the 5 W model of communication, this paper analyzes the status quo of China’s E-government in the process of information dissemination from the aspects of communicator, information, media, audience and effect, and puts forward the path of government to build friendly image through E-government Under the era of big data, the operation of government new media has been analyzed.