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随着社会经济的发展,人们的生活水平有了很大程度上的提升,对于身体健康的重视程度也有了很大的提升,这就在一定程度上推动了体育市场的发展。在我国的体育市场发展当中,体育品牌的不断完善与提升,对于我国体育行业的发展产生了十分明显的促进作用,特别是随着国家对于体育行业发展的重视程度不断提升,体育企业能够获得更好的发展。而在目前电子商务不断发展的背景下,体育用品的发展面临着新的挑战,竞争环境变得更加的激烈。因此,必须要加强对于体育品牌市场营销的路径探究,从而在现代经济的发展当中获得更大的优势,进而在促进自身行业发展的同时,为我国经济的发展以及人民生活水平的提升做出更大的贡献。
With the social and economic development, people’s living standards have been greatly improved, and the degree of emphasis on physical health has also been greatly improved, which to a certain extent, promoted the development of the sports market. In China’s sports market development, the constant improvement and promotion of the sports brand has played a very significant role in promoting the development of the sports industry in our country. In particular, as the state pays more attention to the development of the sports industry, the sports enterprises can obtain more Good development. In the current context of the continuous development of e-commerce, the development of sporting goods is confronted with new challenges and the competitive environment has become more fierce. Therefore, it is necessary to strengthen the exploration of the path of sports brand marketing so as to gain greater advantages in the development of the modern economy. In the meantime, while promoting the development of its own industries, it will make more contributions to the economic development of our country and the improvement of people’s living standards Big contribution