“泥咕咕”是对河南省浚县当地民间泥塑艺术品的俗称,是颇具地方特色的传统民间玩具,蕴含着丰富的民族文化精神。它始于远古,兴于隋唐,一直流传至今。泥咕咕以人物或动物造型为主要创作题材,纯手工捏制,造型花纹质朴大气,略貌取神,从古至今一直为当地百姓所喜爱。泥咕咕产生发展受到原始思维、中国传统文化以及社会经济等诸多因素的影响,反之,它的传承流变也体现了时代的变化。本文将泥咕咕的发展史分为三个时期,首先对孕肓泥咕咕的地域文化背景和上世纪的流传发展作简要介绍。进而通过实地考察,对泥咕咕的现存状况进行归纳总结,着重展示其与过去相比的改变和不同,并探究现今泥咕咕发展面临的困境,分析有关部门与传承人面对困境采取的措施,以及这些措施存在的相关问题。最后参考日本、韩国的文化遗产保护经验,结合数字化最新科技成就,对当代泥咕咕的保护、传承和发展提出切实可行的建议。 “Mud Cuckoo ” is the common name for local folk clay sculpture works in Junxian County, Henan Province. It is a traditional folk toy with local characteristics and contains rich national culture. It began in ancient times, was in the Sui and Tang dynasties, has been handed down so far. Mud Cuckoo to character or animal modeling as the main creative theme, hand-kneaded, simple style rustic atmosphere, slightly looks god, since ancient times has been loved by the local people. The development of mud and cuckoo is affected by many factors such as primitive thinking, traditional Chinese culture and social economy. On the contrary, the inheritance and evolution of mud cuckoo also reflect the changes of the times. This article divides the development history of mud and cuckoo into three periods. First, it briefly introduces the regional and cultural background of mud and cuckoo and the spread of the last century. Then through the field investigation, this paper summarizes the current situation of mud cuckoo, focuses on the changes and differences compared with the past, and explores the predicaments faced by the development of mud cuckoo nowadays, and analyzes the relevant departments and inheritors’ Measures, and related issues with these measures. Finally, referring to the experience of cultural heritage protection in Japan and South Korea, combined with the latest achievements in digital science and technology, we put forward feasible suggestions on the protection, inheritance and development of contemporary mud cuckoo.