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企业社会责任的动力机制研究是近年企业社会责任研究的热点。在回顾企业社会责任动力机制相关研究的基础上,结合利益相关者理论,构建了企业社会责任驱动因素的平衡木模型。模型认为,股东和供应商是企业社会责任的制约力量,政府、员工、消费者等是企业社会责任的驱动力量,制约力量和驱动力量相互博弈的结果将最终影响企业履行社会责任的决策。以此模型为基础,提出强化企业社会责任的途径:加强政府的引导和规制,促进企业社会责任文化建设,增进企业社会责任沟通,转变股东意识。
Research on the motivation mechanism of corporate social responsibility is a hot topic in corporate social responsibility research in recent years. On the basis of reviewing the relevant research on the motivation mechanism of corporate social responsibility and combining with the stakeholder theory, a balance beam model of the driving factors of corporate social responsibility is constructed. The model holds that shareholders and suppliers are the constraining forces of corporate social responsibility. Government, employees and consumers are the driving forces of corporate social responsibility. The result of mutual game between controlling power and driving force will ultimately affect the decision-making of corporate social responsibility. Based on this model, this paper proposes ways to strengthen corporate social responsibility by strengthening government guidance and regulation, promoting the corporate culture of corporate social responsibility, enhancing corporate social responsibility communication and changing shareholders’ awareness.