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在人车高度合一的时代,方寸车厢已不再是一个孤立而封闭的空间,而是一个开放、富有强大社交功能、可以梦幻般快速移动的工作和生活平台,也是刀光剑影的营销平台。8月28日,百度突然宣布将旗下百度导航业务完全免费。紧随其后,高德导航也宣布全面免费。业界专家指出,表面上看,这是两大巨头百度与阿里(高德第一大股东)之间的斗气,其实背后指向的是车联网这一巨大的移动互联网入口的争夺战。从战略布局上看,抢占导航产品实际就是占领汽车屏幕,也就是占领未来进入汽车行业的网络入口。继电视屏幕、电脑屏幕、手机屏幕之后,汽车系统屏幕可能就是被广告商、企业所热衷于抢占的下一个领地——第四屏了。
In a highly integrated era of people and vehicles, the square car is no longer an isolated and closed space, but an open and powerful social function, can be fantastic and fast moving work and life platform, but also Swordsman marketing platform. August 28, Baidu suddenly announced its Baidu navigation business completely free. Followed by high-German navigation also announced full free. Industry experts pointed out that on the surface, this is the vindictiveness between the two giants Baidu and Ali (the largest shareholder of Gold Germany), in fact behind the car network is the huge mobile Internet portal battle. From a strategic layout point of view, to seize the navigation product is actually occupying the car screen, which is occupied the future access to the automotive industry network entrance. Following the television screen, computer screen, mobile phone screen, the car system screen may be advertisers, businesses are keen to seize the next territory - the fourth screen.