总统成功的基本要素是形象——他们怎样向公众表达自己。总统们往往认为自己的政府以恢宏的理念、有效的政策和个人魅力作为基础。但是,从很大程度上讲,他们成功的基本要素是形象——他们怎样向公众表达自己,他们怎样向全国人民阐述自己的雄心壮志。布什总统及其策略分析者深谙 The basic element of the success of the president is the image - how they express themselves to the public. Presidents often think their government is based on grand ideas, effective policies, and personal charisma. However, to a large extent, the basic elements of their success are the images - how they expressed themselves to the public and how they articulated their ambitions to the people throughout the country. President Bush and his strategic analysts know very well