论文部分内容阅读
名人广告是市场经济的产物,是促进销售和满足消费者需求的必要手段。它是一种社会效应,其特殊效应来自名人的知名度、信誉度和吸引力。本文从以上几点浅析了中国的名人广告。
Celebrity advertising is the product of a market economy and is a necessary means of promoting sales and satisfying consumer needs. It is a social effect whose special effects come from the celebrity's popularity, credibility and attraction. This article from the above analysis of China's celebrity advertising.