8年前,笔者与一位同事受命接任一份周报时,各喊出一句口号,想来颇具意味。他是总编辑,对广告经营指标尤为敏感,喊出的口号是“嫌贫爱富”;我作为副总编辑分管采编,对新闻操作看得重一些,喊出的口号是“喜新厌旧”。“嫌贫爱富,喜新厌旧”挺形象,道出我们的一番苦心:瞄准“白领人群”,办出一份时尚的大文化新闻周报,以赢得广告商的青睐,在竞争激烈的市场上胜出。现在看来,出于走“分众路线”的办报取向,“嫌贫爱富、軎新厌旧”固然有合理的成份,但透出的“传媒歧视”也是显而易见的,对新闻的价值判断无疑造成干扰,有违传媒的公正原则。反观时下,“嫌贫爱富、喜新厌旧”虽没有人公开宣称,但在一些走“大众路线”的综合性日报那里,似乎已被泛化了。进入市场经济的轨道,传媒追于竞争的巨大压力,对自身的生存与成长十分敏感,有的一边宣称坚守新闻专业主义精神,一边又恰恰把它置于一旁,经济利益的砝码重重压在一头,应有的新闻观、传媒观就被高悬了起来。在这样的背景下,“传媒歧视”在自觉不自觉之中蔓延滋长开来。 Eight years ago, when I and a colleague were ordered to take over a weekly newspaper, I shouted a slogan and wanted to come across quite well. He is the editor-in-chief, is particularly sensitive to the advertising business indicators, shouting the slogan is “too rich and poor”; I am deputy editor in charge of editorial, read more emphasis on news operations, shouting the slogan is “happy new anorexia.” “We are too poor to love the rich and love the new weary old” quite vividly, showing our painstaking efforts: targeting “white-collar workers” and running a big weekly fashion news to win the favor of advertisers in a competitive market to win . Now it seems that out of the media orientation of “Focus on the Focus,” although there is a reasonable element of “being too poor and loving the rich and ignoring the old ones,” the “media discrimination” revealed is also obvious. Judging the value of the news Undoubtedly cause interference and violate the media’s just principles. In spite of the fact that at present no one has publicly declared that “the old and the new are too rich and the old are no longer the same,” it seems that they have been generalized in some comprehensive daily newspapers that follow the “popular line.” Entering into the track of a market economy, the media is under tremendous pressure of competition and is very sensitive to its own survival and growth. Some claim that while sticking to the spirit of journalism and professionalism, it just puts it aside and weighs heavily on the economic interests At one end, the proper news view and media view were suspended. In this context, “media discrimination” has spread and spread in the unconscious.