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首先运用“鱼刺图”对同煤集团存在的问题进行分析,分别建立EFE和IFE矩阵,采用定性与定量分析相结合的SWOT-QSPM模型评价同煤集团转型发展的竞争态势,结果表明:同煤集团适合SO战略。为保证其顺利实施,同煤集团应该采取的相应对策包括:加速企业整合,减轻负担;以煤为基,走集约化发展道路;加快循环经济园区建设。
Firstly, this paper analyzes the existing problems of Datong Coal Group by using “Fishbone Map”, establishes EFE and IFE matrix respectively, and uses the SWOT-QSPM model combining qualitative analysis and quantitative analysis to evaluate the competitive situation of Tongmei Group. The results show that: Tongmei Group for SO strategy. In order to ensure its smooth implementation, the corresponding measures that Datong Coal Group should take include accelerating the integration of enterprises and reducing the burden; taking coal as the basis, taking the intensive development path; and accelerating the construction of recycling economy park.