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《中国企业家》2015年第24期特写《水果先生能否等来春天百果园虽已深耕水果市场数十载,但在大众层面,所知者甚少,直至近两年迅速扩张,才渐为人所关注。给我的感觉是,它家的水果很新鲜,店面装修精致整洁,所以很是能吸引顾客。除此之外,百果园非常注重用户运营及购物体验。它有便捷的无门槛会员制,除了会员折扣还有充值积分等功能,能有效提升用户牯性。在顾客选购水果的过程中会有店员主动帮助挑选优等水果,顺便普及下挑选小窍门,这对于缺乏辨识经验的80
“Chinese Entrepreneurs” 2015, No. 24 Feature "Will Mr. Fruit Wait Until Spring Hundred Orchards Have Drilled Fruit Market For Decades, But at the mass level, little is known until the rapid expansion in the past two years Concerned about the people. The feeling to me is that the fruits in its home are fresh and the decoration of the shop is delicate and neat, so it is very attractive for customers. In addition, one hundred orchards pay great attention to user operations and shopping experience. It has a convenient no-threshold membership system, in addition to member discounts and recharge points and other functions, can effectively enhance the user’s sexuality. Customers in the process of buying fruit will have the staff to help select the best fruit, by the way popularize the selection tips, which for lack of identification of the experience of 80