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随着全球化的推进,在全球范围内实现信息的分享已成为人类生存和发展的关键。在全球传播的背景下,提高传播效果的必然要求便是实施本土化策略。“全球华语广播网”作为一个全球信息整合的平台,以“华人的视角”解读全球新闻和国际热点,让受众了解事件与中国的相关性,以自身报道的公正性引导舆论。本文以“全球华语广播网”这档新闻广播节目为例,分析了全球广播网本土化策略的原因和效果,为其它传播媒体实施本土化策略提供了帮助。
As globalization advances, the sharing of information on a global scale has become the key to the survival and development of mankind. In the context of global communication, the inevitable requirement for improving the effectiveness of communication is to implement a localization strategy. As a platform for global information integration, Global Chinese Broadcasting Network interprets global news and international hot spots from the perspective of Chinese and lets audiences understand the correlation between the incident and China and guide public opinion with the fairness of its own coverage. This article takes “Global Chinese Broadcasting Network” as an example to analyze the reason and effect of the localization strategy of the global broadcast network, and helps other media to implement their localization strategy.