论文部分内容阅读
有行业观察者认为,2015年将会是全国性品牌与区域品牌短兵相接的区域市场争夺战元年。而经过3年行业调整,伤筋动骨般洗礼的区域中小型品牌,201 5年也将是它们的生死线,未来区域品牌的格局将大洗牌。中小品牌集体退潮“行业高速发展期积攒的现金流已经耗尽,市场依然止不住下滑的趋势,靠信贷过日子也不是长久之计,区域性中小酒企到了最后作选择的时候了。”行业观察者,同洋河、茅台、五粮液、古井贡等多家酒企均有业务合作的导演章狼在今年重庆糖酒会上与记者交流时
Some industry observers believe that 2015 will be the first year of the regional market battle for nationwide brands and regional brands. After three years of industrial restructuring, the small and medium-sized brands in the world will be their lifeline for the next five years. In the future, the pattern of regional brands will be reshuffled. Small and medium-sized brand collective ebb “The rapid development of the industry accumulated cash flow has been depleted, the market still can not stop the trend of decline, live by credit is not a long-term plan, the regional small and medium-sized liquor enterprises to the last choice. ”Industry watchers, with the Yanghe, Maotai, Wuliangye, Gujing Gong and many other wine companies have business co-operation director Wolf at this year’s Chongqing rum reception with reporters