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在全球消费者心目中,万宝路(Marlboro)无疑是知名度最高和最具魅力的国际品牌之一。在多项权威性的国际品牌评估排行榜中,万宝路总是出现在前十名。据美国“金融世界”的评估,1995年万宝路居全球品牌之首,其品牌价值高达446亿美元。从销售而言,全球平均每分钟消费的万宝路香烟就达100万支之多!不论您是否吸烟,万宝路的世界形象和魅力都给您留下深刻的印象,令你难以忘怀。大概谁也不会想到风靡全球的万宝路香烟曾是在1854年以一小店起家,1908年正式以品牌 Marlboro 形式在美
Marlboro is undoubtedly one of the most recognizable and attractive international brands among consumers worldwide. In a number of authoritative international brand rating list, Marlboro always appear in the top ten. According to the United States “Financial World ” assessment, in 1995 Marlboro ranked first in the global brand, its brand value as high as 44.6 billion US dollars. In terms of sales, the average global consumption of Marlboro cigarettes per minute reached more than 1 million! Whether you smoke or not, Marlboro’s world image and charm are to impress you, make you unforgettable. Probably no one would think of the sweeping Marlboro cigarette was a small store in 1854 started in 1908 officially in the form of the brand Marlboro