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国务院《质量发展纲要》明确指出,要大力实施名牌发展战略,发挥品牌引领作用,开展知名品牌创建工作。同时要以产业聚集区、国家自主创新示范区、经济技术开发区、高新技术产业园区、现代服务区、旅游景区等为重点,推动各地开展知名品牌创建工作,规范产业发展,扩大品牌影响,提升区域经济竞争力。从本期开始,本刊设立“品牌培育·品牌建设示范区”栏目,希望他们的经验能够给更多的区域品牌以启示
The “Quality Development Program” of the State Council clearly states that it is necessary to vigorously implement the strategy of developing famous brands, give play to the leading role of the brand and carry out the work of creating famous brands. At the same time, it is necessary to promote the establishment of well-known brands around the industrial agglomeration area, national independent innovation demonstration area, economic and technological development zones, high-tech industrial parks, modern service areas, tourist attractions and so on, standardize industrial development, expand brand influence and enhance Regional economic competitiveness. Starting from this issue, we set up a section titled “Brand Cultivation and Brand Building Demonstration Zone” and hope that their experience will inspire more regional brands.