2013年注定是贵州茅台的分水岭。高端白酒销售量价齐跌,中低端白酒销售又不给力,导致贵州茅台今年上半年净利增速创下历史最低水平。贵州茅台“十年神话”终“落幕”。在业绩下滑转型效果不佳的基础上,贵州茅台下一步如何转身自救,是其高层需要好好思考的一个问题。品牌不能降价到目前为止仍然是铁律。从各种分析来看,今天的茅台酒似乎不降价也不行,这对于一个长期领导中国白酒行业的领导品牌是一个十分危险的事情。 2013 is destined to be a watershed in Maotai, Guizhou. The sales volume of high-end liquor was down and the sales of middle-and-low-end liquor went awry. As a result, the net profit growth of Moutai in the first half of this year hit a record low. Kweichow Moutai “ten years myth ” end “end ”. On the basis of the poor performance of transformational decline and transformation, how to turn itself into a self-help in the next step of Moutai? It is a question that senior executives need to think hard about. The brand can not cut prices so far is still iron law. From a variety of analysis point of view, today’s Maotai does not seem to do not cut prices, which is a long-term leadership of China’s liquor industry’s leading brand is a very dangerous thing.