伴随着新世纪即将来临,世界汽车工业领域的竞争将越来越激烈,汽车生产的集中化程度越来越高,垄断化倾向越来越明显。在这场龙争虎斗中,美国通用汽车公司为保持住世界汽车工业“老大”的位置,在经营方面采取了一系列的对策,并取得明显的效果。考察该公司如何直面挑战的过程,或许对我国汽车工业的发展能有所启发。 With the advent of the new century, the competition in the world auto industry will become increasingly fierce. The concentration of auto production will become more and more centralized, and the monopoly tends to become more and more obvious. In this fierce struggle, General Motors Corporation of America has adopted a series of countermeasures in its operations in order to maintain its position as the “boss” of the world’s automotive industry, and has achieved remarkable results. Looking at the process of how the company faces the challenge may inspire the development of China’s auto industry.