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汽车企业营销渠道的畅通是保证汽车打入市场的前提。文章主要分析了目前我国汽车企业营销渠道模式及其特点,希望通过主要营销渠道模式的分析,寻找适合中国的汽车企业营销渠道。
The smooth flow of marketing channels for car companies is a precondition to ensure that cars enter the market. The article mainly analyzes the marketing channel model and its characteristics of the current Chinese automobile enterprises, and hopes to find the marketing channels suitable for China through the analysis of the main marketing channel patterns.