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形象创造在动画电影创作中具有重要的地位、意义和作用,形象是否成功在很大程度上决定着一部动画电影的成败。2015年度国产动画电影的形象创造从整体上并未完全改变长期以来造型缺乏设计、性格大同小异、特征与情节无关的状况,但也有几部作品有令人喜出望外的表现,例如《西游记之大圣归来》《十万个冷笑话》等。本文在对该年度中国动画电影形象创造进行总体把握的前提下,对几部成功作品的主要形象做了重点分析,并指出了目前国产动画电影在形象创造方面存在的严重问题与不足,以期为中国动画电影的进一步发展提供必要的参考。
Image creation plays an important role, significance and role in the creation of animated films. The success or failure of an image determines to a large extent the success or failure of an animated film. In 2015, the image creation of domestically produced animated films did not completely change the long-standing lack of design, character and plot-related conditions. However, there are also several works that have marvelous performances such as “The Great Journey of the Journey to the West Back ”“ One hundred thousand joke ”and so on. This article analyzes the main images of several successful works on the premise of the overall grasp of the creation of Chinese animated films in this year and points out the serious problems and shortcomings in the current image creation of domestic animation films in order to Chinese animation film to provide the necessary reference for the further development.