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新媒体时代下,国家非物质文化遗产——客家山歌受到新的时代和外来文化的冲击,出现了后继无人、失去受众等危机。客家山歌具有多重价值,其发展和传承需要一定的前提条件。在其发展和传承过程中也出现了一些亟待解决的问题,比如传播主体的减少、受众的匮乏与流失、政府与教育行业的不重视等。在新媒体时代下,我们必须利用网络等新媒体来对客家山歌进行宣传与发扬光大,如此才能实现客家山歌的新生。
In the era of new media, the national intangible cultural heritage - Hakka folk songs was hit by the new era and foreign culture, there emerged the crisis of no successor, loss of audience. Hakka folk songs have multiple values, the development and inheritance need certain preconditions. In the process of its development and inheritance, there are also some urgent problems to be solved, such as the reduction of the main body of communications, the lack and loss of audiences, the neglect of government and education sectors. In the era of new media, we must make use of the new media such as internet to publicize and carry forward Hakka folk songs so as to realize the rejuvenation of Hakka folk songs.