中国加入WTO给新疆的快餐企业带来了商机,同时也使其面临挑战,新疆快餐企业只有找出自身不足不断发展壮大,在新疆甚至在全国快餐市场占据更大份额之后,才能走出国门,在国际快餐业市场上分得利润。本文分析了目前新疆快餐企业普遍存在的一些问题,进而提出相应的对策,以促进新疆快餐业的健康发展。 China’s accession to the WTO has brought business opportunities to fast-food enterprises in Xinjiang, and at the same time, it has also brought challenges to them. Xinjiang’s fast-food enterprises can only go abroad if they find themselves inadequate and occupy a larger share in Xinjiang’s fast-food market. International fast-food industry profit on the market. This article analyzes some common problems existing in fast food enterprises in Xinjiang and puts forward corresponding countermeasures to promote the healthy development of fast food industry in Xinjiang.