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The purpose of this paper is to examine the relationships among market orientation, leing orientation, organizational innovation and organizational performance through a structural equation modeling approach.This study uses a sample of 143 companies in the Pearl River Delta region of China. Results show that (1) market orientation has no positive direct impact on organizational performance; (2) market orientation has a direct impact on leing orientation; (3) leing orientation has a direct impact on administrative and technical innovation; (4) market orientation has a direct impact on organizational innovation by leing orientation; (5) administrative innovation has a positive direct impact on organizational performance while technical innovation does not impact on organizational performance directly; (6) technical innovation has a positive impact on administrative innovation; (7) leing orientation has an indirect impact on organizational performance through influencing organizational innovation; (8) market orientation has impact on leing orientation, which has An empirical study in the Pearl River Delta region of China an impact on organizational innovation, which in t has an impact on organizational performance. Managerial implications are discussed, along with suggestions for further research.