大凡成功的企业,其常盛不衰的原因大致有三点:优质的产品、精明的销售和独具魅力的企业文化,而企业文化对于一个企业的成长又是最根本、最持久的决定因素。现在,笔者就企业文化建设谈谈粗浅的看法。 Generally successful business, its ups and downs for about three reasons: high-quality products, savvy sales and unique corporate culture, and corporate culture for the growth of a business is the most fundamental and most lasting determinants. Now, I talk about the construction of corporate culture superficial view.