随着全球经济的发展,商品的国际流通性也越来越明显。商标作为企业和产品的代名词就跟人名一样,通常是人们认识一种商品的重要途径,也会随着商品交流的扩大而声名远扬。因此商标的翻译至关重要。商标所蕴含的民族文化和企业文化不可忽视,需要采取一定的翻译技巧。 With the development of the global economy, the international circulation of commodities has become increasingly evident. Trademarks, as a synonym for businesses and products, are the same as people’s names. They are usually an important way for people to recognize a commodity, and they are also well-known as the exchange of goods expands. Therefore, the translation of trademarks is very important. The national culture and corporate culture contained in the trademark can not be ignored, and it needs to adopt certain translation skills.