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随着互联网时代的来临,变革的狂潮席卷寰宇。变,是生存之道;革,是转化之痛。在变化与改革的冰火交织中,区域家电连锁即将迎来一场“硬仗”。受经济环境不佳,扶植政策结束,消费力透支等因素影响,自2012年起,中国家电市场走入一个相对低迷的业态。进入2014年,宏观经济环境并未呈现利好,尤其是与家电密切相关的住宅市场持续下行,极大抑制了家电刚需消费。
With the advent of the Internet age, the frenzy of change swept across the world. Change, is the way to survive; leather, is the pain of transformation. In the twilight of change and reform, the regional home appliance chain is about to usher in a “hard battle ”. Affected by the unfavorable economic environment, the end of supporting policies and the overdraft of spending power, China’s home appliance market has entered a relatively sluggish format since 2012. Into 2014, the macroeconomic environment did not show good, especially with the household appliances are closely related to the continued downward residential market, which greatly inhibits the appliance just consumption.