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当今中国的PC行业属于市场集中度很高的寡头市场结构,但是高的市场集中度伴随的不是价格垄断而是激烈的价格竞争。文章分析了中国PC行业价格战的原因,并用静态和动态博弈分析了PC厂商的定价行为。结论是,目前中国PC行业的价格下降趋势将会持续,厂商必须采取健全渠道、降低成本及优先占据新的利润增长点等措施,在残酷的环境中求得生存并获取竞争优势。
Today’s PC industry in China belongs to the oligarchic market structure with a high degree of market concentration. However, the high degree of market concentration is not accompanied by the price monopoly but also the fierce price competition. This article analyzes the reasons for the price war in PC industry in China and analyzes the pricing behavior of PC manufacturers by static and dynamic game theory. The conclusion is that at present, the price declining trend of PC industry in China will continue. Manufacturers must adopt such measures as improving channels, reducing costs and giving priority to new profit growth points to survive in a harsh environment and gain a competitive advantage.