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一款车,一个与法国爱丽舍富有着相同名字的汽车,它曾让法国总统希拉克驻足观赏,它也曾圆了众多中国人的家轿梦想,它,就是被称作“中国家庭轿车最佳选择”的东风雪铁龙爱丽舍。家庭轿车在中国市场的发展经历了一个相当特殊的时期。早在02、03年中国汽车市场“井喷”的时代,就有许多专家断言:从汽车发达国家的经验来看,随着人均国民生产总值与汽车平均价格之间的“R”值趋近于3,轿车向家庭的普及时代已经开始。然而极具国情特色的中国汽车市场,使家庭轿车的中国之路极尽坎坷,因为在这个特定市场,所谓家庭车和商务车之间的区隔,并不像人们想象得那么鲜明。早在2005年8月份,东风雪铁龙正式成为中央电视台黄金栏目《开心辞典》的赞助商,并独家提供实现家庭梦想的奖品时,东风
A car, a car with the same name as the French Elysee, which had given French President Jacques Chirac a stop to watch. It was also crowded with many Chinese Jiajian dreams. It was called the “best of Chinese family cars Select ”Dongfeng Citroen Elysee. Family car in the Chinese market has experienced a very special period of development. As early as 02.03 years, the Chinese automobile market, “blowout” era, there are many experts assert that: From the experience of car developed countries, with the per capita gross national product and the average price of cars approaching “R” In 3, the popularity of cars to the family era has begun. However, the extremely national characteristics of China’s auto market, make the family car very rough road to China, because in this particular market, the so-called family car and the distinction between commercial vehicles, not so vivid as people think. As early as August 2005, Dongfeng Citroen officially became CCTV’s gold section “happy dictionary” sponsor, and exclusive offer to achieve the dream of the family when the Dongfeng