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美学,是艺术的灵魂,其美学理论是设计实践的先导。设计美学是研究设计美的。它也象绘画、戏剧、音乐那样复杂,要求达到直觉审美与意蕴审美的一致,形式与内容的统一,美与用的结合,经济价值、社会价值与意识形态的相互适应。在庞大的设计美学系统中,占有重要地位的包装装潢设计美学,正以其“实用美”的磁石引力,对整个审美场产生“向心”的作用。美不能离开美感。人生产了艺术,同样艺术也造就了人,能欣赏音乐的耳朵,创造了听觉艺术,反之,听觉艺术也创造了“音乐的耳朵”。审美感知既是感性的,又是超感性的,当美构成超形式与人的身心发生同构感应时,“社会性”也
Aesthetics is the soul of art, and its aesthetic theory is the forerunner of design practice. Design aesthetics is the study of design beauty. It is also as complicated as painting, drama and music. It requires that aesthetic intuition agrees with its implication, the unification of form and content, the combination of beauty and use, and the mutual adaptation of economic value, social value and ideology. In the aesthetical system of design aesthetics, packaging aesthetics occupies an important position. With its “practical beauty” magnet gravity, it has a “centripetal” effect on the entire aesthetic field. Beauty can not leave beauty. People produce art, the same art has created people, can enjoy the ears of music, created the art of hearing, on the contrary, the art of hearing has also created a “music ear.” Aesthetic perception is both sensual and super-sensual. When the super-form of beauty constitutes an isomorphic induction of the mind and body of a person, “social”