项目背景/推广目的背景之一:当中国移动通信集团公司的张立贵老总冷静审视市场发展时,他清楚地意识到,关心、重视消费者,追求客户满意,务求为消费者做得更多更好更完美才是赢得市场的不二法宝,于是“服务与业务领先”的近期发展战略在2002年初隆重出台……背景之二:2002年年初以来移动公司主要竞品采取的渗透式的市场竞争策略和近乎掠夺式的促销手段,对中国移 Project Background / Promotion Background Background: When Mr. Chang Ligui, general manager of China Mobile Communications Corporation, calmly examined market development, he clearly realized that he cares and values ​​consumers, pursues customer satisfaction and strives to make consumers more and better More perfect is the only way to win the market, so “service and business lead ” the recent development strategy was solemnly introduced in early 2002 ...... Background two: mobile company since the beginning of 2002 the main competing products to take a penetrating market Competitive strategy and almost predatory promotional tools, the move to China