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2008年12月27日,在上海家化成立110周年庆典上,诞生于1898年的“双妹”化妆品品牌再次亮相沪上。“双妹”由上海家化前身——广生行创始人冯福田所创建,带来中国化妆品生产的重要变革,在彼时的上海滩备受名媛追崇。1915年在美国旧金山举行的巴拿马世博会上,“双妹”的子品牌“粉嫩膏”摘得金奖,而当时的巴黎时尚界亦用VIVE(意为极致)一词来形容这一来自上海的化妆品,一时名声大震。但20世纪80年代“双妹”逐渐淡出上海,绘有两位旗袍淑女的知名广告画也成为回忆。
December 27, 2008, in Shanghai Jahwa 110th anniversary celebration, was born in 1898 “double sister ” cosmetics brand once again appeared in Shanghai. “Double Sisters ” was founded by Feng Futian, the founder of Shanghai Jahwa, the founder of Guangsheng Bank, bringing about an important change in the production of cosmetics in China. At the Panama World Expo in San Francisco in 1915, the gold medal was won by the sub-brand “Pink Cream ” of the “Double Sister ”, which was also used by the Parisian fashion industry at that time to describe it as VIVE A cosmetics from Shanghai, a great reputation for a while. However, in the 1980s, “Double Sisters” gradually faded from Shanghai, and two well-known commercial paintings featuring cheongsam and ladies also became memories.