由于地理环境的影响,W 市的消费市场较为封闭,其市场操作也具有一定的特点。现以娃哈哈系列产品为例,将这一市场的通路运作阐述如下。一、市场、超市1.理顺关系随着城市的发展和消费者收入的提高,消费者对购物场所的要求越来越高。因此,购物环境良好的商场、超市及配送连锁店逐渐成为产品销售终端的主要阵地形态。W 市区的两家经销商也意识到了这一点,因而对市内各大商场、超市的争夺十分激烈。为避免恶性降价或其他不符合公司利益的竞争行为出现,公司 Due to the influence of geographical environment, the consumer market in W City is relatively closed, and its market operation also has certain characteristics. Wahaha now take the series of products, for example, the path of this market operations described below. First, the market, supermarket 1. Straighten out the relationship With the development of the city and consumer income, consumers are increasingly demanding shopping sites. Therefore, good shopping environment shopping malls, supermarkets and distribution chains have gradually become the main form of product sales terminal position. W two dealers in the city are aware of this, so the city's major shopping malls, supermarkets for fierce competition. In order to avoid vicious price cuts or other non-compliance with the company's competitive behavior, the company