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近年来,烟草行业始终把形成适度有序的竞争格局,突出重点骨干品牌的培育,作为行业的工作主线和工作重点。“两个扶持”就是要扶持重点企业和重点品牌,拉开了行业实施品牌战略的序幕,“两个培育”就是培育10多个重点骨干企业和培育10多个重点骨干品牌。芙蓉王白沙品牌以独特的品牌特色赢得了市场信誉,其品牌价值在规模不断扩大中得到了持续提升,成为在不同价位中为数不多的、最具竞争实力的品牌,为企业联合重组、资源整合和实现可持续发展奠定了较为坚实的品牌基础。
In recent years, the tobacco industry has always been to form a moderately competitive landscape, highlighting the cultivation of key brands, as the industry’s main line of work and priorities. “Two support ” is to support key enterprises and key brands, opened the prelude to the implementation of the brand strategy of the industry, “two nurturing ” is to cultivate more than 10 key enterprises and nurture more than 10 key brands. Furong Wang Baisha brand has won the market reputation with its unique brand features. Its brand value has been continuously improved in the ever-expanding scale and has become one of the few brands with the most competitive prices in different price ranges. Consolidate and achieve sustainable development has laid a solid foundation for the brand.