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商务谈判作为一种沟通行为能起到信息传递、相互影响、策略控制的作用,因此,商务谈判能力的培养对营销类专业学生的职业成长非常重要。同时《商务谈判》又是一门融多学科于一体的综合性学科,对学生综合职业能力的培养能起到独特的作用,可以从教学目标、教学内容、教学过程、教学方法、课程考核等五个方面来探讨基于学生职业成长的《商务谈判》课程教学设计。
As a kind of communication, business negotiation plays the role of information transmission, interaction and strategy control. Therefore, the cultivation of business negotiation ability is very important to the career growth of marketing majors. At the same time, “Business Negotiation” is a multidisciplinary comprehensive discipline, which can play a unique role in the cultivation of students’ comprehensive professional ability. From the teaching objectives, teaching content, teaching process, teaching methods, curriculum assessment, etc. Five aspects to explore the “business negotiation” teaching design based on the growth of students’ career.