在十万元以内的小车细分市场,消费者对价格非常敏感,赛欧却尝试通过“幸福营销”与消费者建立情感连接,如何打动“挑剔”的消费者?15年,赛欧主打“小车大情怀”的品牌思路,率先在中国打开了“十万元家轿”市场,积累近150万车主,被消费者亲切地称为“国民家轿”。2014年,赛欧3上市,截至今年3月,销量接近7万台,二?四线城市市场的销售占比超过90%。当整个A0级轿车(小型车)市场正逐步萎缩,不少 In the car market within 100,000 yuan, the consumer is very sensitive to the price, the Sail but try to establish emotional connection with the consumer, how to impress the “picky ” consumers? 15 years, Sail Main “car feelings” brand ideas, the first in China opened the “100,000 yuan Jiajiao” market, the accumulation of nearly 1.5 million car owners, affectionately known as the consumer “national car home ”. In 2014, Saurer 3 was listed. As of March this year, the sales volume was close to 70,000. The sales in the second-tier and fourth-tier cities accounted for more than 90%. When the entire A0 sedan (small car) market is gradually shrinking, a lot