论文部分内容阅读
本文在分析了当前市场环境特征及其对于企业营销作用意义和要求的基础上,重点分析了其中存在的问题,即企业的营销战略与企业自身发展战略的协调和匹配程度不足、基于产业链视角的思考和规划比较缺乏、营销相关环节和渠道中的绿色程度和绿色意识较弱以及信息技术网络平台在营销中的具体应用模式和方案相对市场需求特征来说比较滞后,本文在这些问题分析的基础上结合相关理论提出了我国企业营销创新策略的建议和对策。
Based on the analysis of the current market environment characteristics and its significance and requirements for the marketing of enterprises, this paper analyzes the existing problems, that is, the lack of coordination and matching between the marketing strategies of enterprises and their own development strategies. Based on the perspective of industry chain, Thinking and planning is relatively lacking, marketing related links and channels in the green and green awareness of weak and information technology network platform in the marketing of specific application models and programs relative to the characteristics of the market demand lags behind the analysis of these issues Based on the relevant theories, this paper puts forward suggestions and countermeasures for the marketing innovation strategy of Chinese enterprises.