浅议“企业形象”何彦君张涛当今时代，企业如林。如何能使自己的企业在激烈的市场竞争中立于不败之地，塑造好的企业形象是一笔巨大的无形资产。领导形象企业发展与否，首先取决于是否有一个好的领导班子和一支综合素质较高的干部队伍。领导的形象，要具备一种高尚的人格... Discussion on “Corporate Image” He Yanjun Zhang Tao In today’s era, enterprises are like forests. How can we make our own company invincible in the fierce market competition, shaping a good corporate image is a huge intangible asset. The development of leading enterprises depends on whether there is a good leadership team and a team of cadres with higher overall quality. The image of leadership should have a noble personality...